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Mapping the service transition in small and medium enterprises: Lessons from a longitudinal in-depth case study
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Manufacturing companies in the western world suffer from greater competition from countries with low cost production every day. One way to counter this threat has been proved to be the inclusion of services in their previously product-centred value propositions. This process is known as the service transition and encompasses a number of new challenges for the company undergoing this “servitization”. An explatory study at the company Aretics AB resulted in a comparison of their service transition and the current theories ending up with a presentation of barriers and actions in their service transition. This longitudinal study also showed how the value and offering can be affected by this transition. Moreover, the study also provides insights in the applicability of the concept of modularization in the context of service transition literature.

Place, publisher, year, edition, pages
2013. , p. 105
Keywords [en]
Service Transition, Actions, Barriers, Value, Offering, Modularization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-28407Local ID: FE:5OAI: oai:DiVA.org:kau-28407DiVA, id: diva2:635105
Subject / course
Industrial Engineering and Management, Master of Science
Educational program
Master Programme in Business Administration
Supervisors
Examiners
Available from: 2013-08-05 Created: 2013-07-02 Last updated: 2017-08-16Bibliographically approved

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