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Investeringar i privat och kommunal verksamhet: En studie om faktorer som påverkar investeringar
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Investments in private and municipal agencies : A study about factors that affect investments (English)
Abstract [en]

The decisions for investment are forward-looking and the base of a long-term strategy. The research within investment have focused on diverse formulas which are used in financial assessment, which also should be complemented with qualitative evaluation. Consequently, the focus should not only be on the execution of the formulas. Less time have been spent on research concerning what actually initiates the investment proposals and affects the decision-making. This will be highlighted in this essay. The purpose of this study is through understanding for the agency's process of investment and its possible differences, describe and explain those factors which initiate and drive the proposal of investment further in the process. The essay highlights potential differences between public and private agencies. The essay has been completed through a qualitative research point of view, through case studies on a private as well as on a public agency. The empirical material has been collected through semi-structured interviews with people who have great knowledge regarding the agencies of investment on the chosen object of study. The factors with the greatest influence during the process of investment were economy and rivals. Arenastaden was partially affected by the legislation and Holtab to a certain extent. In the case of Arenastaden, the investments were also affected by known athletics profiles and marketing. The external environment influenced Arenastaden's investments, while the internal environment affected the investments of Holtab.

Abstract [sv]

Investeringsbeslut är långsiktiga och ligger till grund för en långsiktig strategi. Investeringsforskningen har fokuserats kring olika kalkyler som används vid finansiell utvärdering, vilka bör kompletteras med kvalitativ utvärdering. Därför ska inte fokus endast ligga på utförandet av kalkylmodeller. Mindre tid har ägnats åt att undersöka vad som initierar investeringsförslag och påverkar beslutsfattandet, vilket kommer belysas i denna uppsats. Syftet med denna studie är att genom förståelse för verksamheternas investeringsprocesser, beskriva och förklara de faktorer som initierar och driver investeringsförslag vidare i processen. Uppsatsen belyser eventuella likheter och skillnader mellan kommunala och privata verksamheter. Uppsatsen har genomförts med en kvalitativ forskningsansats genom fallstudier på en privat respektive en kommunal verksamhet. Det empiriska materialet har inhämtats genom semi-strukturerade intervjuer med personer med stor kunskap om investeringsverksamheterna på de valda studieobjekten. Faktorerna ekonomi och konkurrenter hade störst inflytande under investeringsprocessen för båda verksamheterna. Lagstiftningen påverkade främst Arenastaden men också till viss del Holtab. I Arenastadens fall påverkades investeringarna även av kända profiler och marknadsföring. Den externa miljön inverkade på Arenastadens investeringar medan den interna miljön påverkade Holtab.

Place, publisher, year, edition, pages
2013. , 62 p.
Keyword [en]
Investment, investment process, classification, municipal, private
Keyword [sv]
Investering, investeringsprocess, klassificering, kommunalt, privat
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-27310OAI: oai:DiVA.org:lnu-27310DiVA: diva2:634315
Subject / course
Business Administration - Management Accounting
Educational program
Business Administration and Economics Programme, 240 credits
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2013-07-01 Created: 2013-06-29 Last updated: 2013-07-01Bibliographically approved

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