Change search
ReferencesLink to record
Permanent link

Direct link
Main factors influencing online consumer behaviour changes
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

These last decades, Internet has appeared as an indispensable way to develop business activities. While a large number of consumers in France frequently shop on the Internet, research on what factors influence their behaviour changes has been fragmented. This dissertation therefore proposes a framework to increase researchers’ understanding of French young consumers’ attitudes toward online shopping and their intention to shop on the Internet.The consumer behaviour has been studied a lot, notably because, as soon as they know and understand their target, companies can adapt their offers. Nowadays, this kind of studies applied to online customers has become essential.The two ways of shopping are relatively different from each other in terms of perceived shopping benefits. Diverse factors are the key to the consumer behaviour changes between both traditional shopping in physical stores and e-shopping on the Internet. In this paper, we are going to emphasis them.

Place, publisher, year, edition, pages
2013. , 82 p.
Keyword [en]
e-commerce, consumer behaviour, websites, differences
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-23146OAI: diva2:633693
Available from: 2013-06-28 Created: 2013-06-27 Last updated: 2013-06-28Bibliographically approved

Open Access in DiVA

Main factors influencing online consumer behaviour changes(1805 kB)1052 downloads
File information
File name FULLTEXT01.pdfFile size 1805 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 1052 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 597 hits
ReferencesLink to record
Permanent link

Direct link