Lokal radio och TV: en analys av publikstruktur och deltagande
1983 (Swedish)Doctoral thesis, monograph (Other academic)Alternative title
Local radio and TV : an analysis of audience structure and participation (English)
The background to the thesis is the decentralization trend which has led to the development of various forms of local radio and television in a number of countries, including Sweden. Common to all official statements regarding the emergence of local media is the theme that local media has a potential for strengthening democracy. The aim is formulated as: to what extent can investigations into audience and participation in Swedish local media be considered indicators of whether these media contribute to the generally-accepted democratic aims of society? Special attention is also given to a study of the research field of "local mass communication" i this has been achieved with the help of a bibliographical analysis of the documents listed in the NORDICOM-bibliography for the years 1975-1980. The audience and participation analysis is based upon: (a) the author's own studies from the cable-tv experiment in Kiruna 1974/75; (b) secondary analyses of studies of audience and participation in Swedish local and neighbourhood radio 1979/80; and (c) the author's own data on local radio from a study in Västerbotten in 1978. The analyses in the thesis are based on two ideal models for the democracy-media relationship - the ideal-democratic model and the critical model. The results show that there is support for both models, i.e. local broadcasting media seems to both reach low-resource people and generate participation in various forms. On the other hand, from the point of view of the critical model, it seems as if participants represent well-established groups in society. The cable-tv data also indicates that activation effects are larger among the highly-edu-cated members of the audience. Other results demonstrate that the following factors are decisive for audience structure: size of the broadcasting area, occupation, and the listener's distance from the transmitting area. Factors that are critical for participation and contact-tendency are organizational activity and previous attempts to achieve influence in community matters.
Place, publisher, year, edition, pages
Umeå: Umeå universitet , 1983. , 311 p.
, Research reports from the Department of Sociology, University of Umeå, ISSN 0566-7518 ; 71
RADIO, LOCAL TELEVISION, AUDIENCE, PARTICIPATION, DEMOCRACY, PUBLIC ACCESS, NEIGHBOURHOOD RADIO, SWEDEN, CABLE TELEVISION
Media and Communications
IdentifiersURN: urn:nbn:se:umu:diva-73692OAI: oai:DiVA.org:umu-73692DiVA: diva2:633206
1983-05-27, Södra paviljongerna, sal F1, Umeå universitet, Umeå, 10:15