For several years, the organic food sales have increased, and more are choosing to buy
organic food of more diverse causes. Unfortunately the sales have slowed down the past year,
a lot depends on the Swedish economy has been in decline and it has led to more will check
one more time on the price. But even if the sale value has decreased, the amount of organic
food has increased, it is because many stores have their own organic brands and they can push
The internet has become a great help in our daily lives, we do most our business via the
Internet. But now we are not just paying our bills through the Internet anymore, we shop
clothes, movies, music and books too. E-commerce was become more serious last decade and
has grown every year that has passed. What have been slow are the food sales through ecommerce
but the organic food sales through e-commerce has succeeded extremely well.
The study aims to find out how an ecological company that is on the Internet works and how
they are working to develop the company.
Through the case study, and a semi-structured interview of the company Ekolådan, have
documents collected for the study. The interview was conducted with operational
responsibility for Ekolådan.
The survey shows that their concept originally comes from England. The concept is to sell
organic fruits and vegetables in boxes that are sent to the customer's door. It was revealed that
Ekolådan was one of the first in Sweden to start such a company, with it they also got a lot of
free advertising. Ekolådan are working to try to help organic farms by having a long-term
working relationship with them. In the future they hope that more people will start buying
more organic food. But it came up in the investigation of both the marketing and placement of
organic food in the stores must be better, if sales will increase.
organic food, Ekolådan and the organic market