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Ekolådan: En fallstudie av ett ekologiskt livmedelsföretag, som finns på nätet
Karlstad University, Faculty of Health, Science and Technology (starting 2013).
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


For several years, the organic food sales have increased, and more are choosing to buy

organic food of more diverse causes. Unfortunately the sales have slowed down the past year,

a lot depends on the Swedish economy has been in decline and it has led to more will check

one more time on the price. But even if the sale value has decreased, the amount of organic

food has increased, it is because many stores have their own organic brands and they can push

prices down.

The internet has become a great help in our daily lives, we do most our business via the

Internet. But now we are not just paying our bills through the Internet anymore, we shop

clothes, movies, music and books too. E-commerce was become more serious last decade and

has grown every year that has passed. What have been slow are the food sales through ecommerce

but the organic food sales through e-commerce has succeeded extremely well.

The study aims to find out how an ecological company that is on the Internet works and how

they are working to develop the company.

Through the case study, and a semi-structured interview of the company Ekolådan, have

documents collected for the study. The interview was conducted with operational

responsibility for Ekolådan.

The survey shows that their concept originally comes from England. The concept is to sell

organic fruits and vegetables in boxes that are sent to the customer's door. It was revealed that

Ekolådan was one of the first in Sweden to start such a company, with it they also got a lot of

free advertising. Ekolådan are working to try to help organic farms by having a long-term

working relationship with them. In the future they hope that more people will start buying

more organic food. But it came up in the investigation of both the marketing and placement of

organic food in the stores must be better, if sales will increase.


organic food, Ekolådan and the organic market

Place, publisher, year, edition, pages
National Category
Philosophy, Ethics and Religion
URN: urn:nbn:se:kau:diva-28271Local ID: MV:2OAI: diva2:633100
Subject / course
Environmental Science
Available from: 2013-08-05 Created: 2013-06-26 Last updated: 2013-08-05Bibliographically approved

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