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Strategic Management in Football: How the European top club could adjust to UEFA financial fair play and simultaneously create conditions for competitive advantage within the changing UEFA football industry
Linköping University, Department of Management and Engineering, Business Administration.
Linköping University, Department of Management and Engineering, Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Background

The external requirements for the European top clubs within the UEFA football industry are changing. Due to mismanaged finances during a significant period of time derived from the clubs’ ruthless aim for short-term sporting success, UEFA (The Union of European Football Association) has decided to change the rules of the game. UEFA’s newly implemented financial fair play regulations, with the main requirement of breaking even, force clubs that aim to participate in future UEFA competitions to drastically improve their financial performance. Consequently, we are witnessing a fundamental shift in the European top club’s upcoming strategy. From now on, the club must go from pursuing a short-term strategy almost exclusively based on the quest for sporting success, to successfully implement a long-term strategy that besides being based on the main purpose of sporting success also is characterized by the quest for financial success.

Purpose

The purpose with this thesis is to provide guidance towards the European top club’s adjustment to UEFA financial fair play and its simultaneous achievement of competitive advantage within the changing UEFA football industry.

Approach

With the more decisive aim for profitability, the similarities between the European top club and a profit-seeking firm become evident. Consequently, the authors apply and adapt business strategic management theories to formulate a long-term strategy based on the simultaneous achievement of profitability and improved sporting performance.  

Results

Formulating a long-term strategy based on the simultaneous quest for financial and sporting success, the authors finally come to an understanding of how the European top club possibly could comply with financial fair play and simultaneously create conditions for competitive advantage within the changing UEFA football industry. 

Place, publisher, year, edition, pages
2013. , 102 p.
Keyword [en]
financial fair play, profitability, sporting performance, margin and sporting enhancing activities, competitive advantage
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-94537ISRN: LIU-IEI-FIL-A--13/01423--SEOAI: oai:DiVA.org:liu-94537DiVA: diva2:632963
Subject / course
Master Thesis in Business Administration (Magisteruppsats i Företagsekonomi)
Presentation
2013-06-07, T11, Linköping Universitet, 581 83, Linköping, 10:30 (Swedish)
Supervisors
Examiners
Available from: 2013-09-09 Created: 2013-06-25 Last updated: 2013-09-09Bibliographically approved

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