Change search
ReferencesLink to record
Permanent link

Direct link
Hos  rörmokaren finns de sämsta rören: En kvalitativ fallstudie om sociala mediers betydelse för reklam- och kommunikationsbyråer vid kriskommunikation
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The plumbers’ pipes are the worst (English)
Abstract [en]

Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear guidelineson how companies can work in social media to prevent crises.

Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.

Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin. We interviewed six companies working in the communications industry.The material has been analyzed and reviewed in accordance with acceptedpractices.

Conclusions: By analyzing the empirical material, we found out manyinteresting results. The results show that the companies we investigated arenot working to prevent crises in social media to any great extent. They ratheruses social media for marketing and commercial purposes. Companies needto develop strategies that can prevent crises from occurring

Place, publisher, year, edition, pages
2013. , 86 p.
Keyword [en]
Pre-crisis Communication, Crisis Communication, Credibility Crises, Social Media, Relationship Building, Trust, Transparancy
Keyword [sv]
Förkris, kris, kommunikation, förtroende, sociala medier, relationsbyggande, transparens
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-27117OAI: diva2:632878
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2013-07-14 Created: 2013-06-25 Last updated: 2013-07-14Bibliographically approved

Open Access in DiVA

Hos rörmokaren finns de sämsta rören(641 kB)190 downloads
File information
File name FULLTEXT01.pdfFile size 641 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Degaardt, EricDemirtok, Dennis
By organisation
Department of Media and Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 190 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 233 hits
ReferencesLink to record
Permanent link

Direct link