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TV4 - kan kommersiellt och demokrati gå hand i hand?: - En studie om extern påverkan i en tv-kanal och hur kommersiella och demokratiska intressen förhåller sig till varandra 
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
TV4 - Can democratic and commercial interest go hand in hand? : - A study of external influences in a TV channel and how commercial and democratic interests  (English)
Abstract [en]

Introduction: As the media landscape has changed so has fierce competition in the market, giving an effect of stronger commercialization of the media. Societal problems in our society are caused by increased commercialization and market orientation. Media has gone from trusted social institutions to focus on their own economic interests, where owners are expected revenue. The content of the media is characterized more and more by entertainment, because it attracts a larger audience. On one side media is expected to contribute to democracy in society and on the other they are expected to contribute profits to their owners, which creates a conflict in today’s media society. Since TV4 is Sweden's largest commercial tv-channel it is interesting for us to study them and understand their view. 

Purpose: Our purpose of this paper is to create an understanding how the TV4 group’s management looks at external influences when it comes to the design of the channel. The aim is also to see how they relate to commercial and democratic interests. 

Methodology: The study was based from a hermeneutic viewpoint and a deductive research approach. We collected out empirical data through qualitative interviews with people that could contribute with valuable and relevant information for our study. 

Conclusion: We concluded that there are several external factors that affect the design of the TV4 channel, such as advertisers, owners, audience and competitors. Factors affecting to varying degrees. Today's media companies relate to commercial and democratic interests in different ways depending on different expectations. 

Place, publisher, year, edition, pages
2013. , 59 p.
Keyword [en]
Democracy, commercialization, media landscape, advertisers, owners, audience, competitors
Keyword [sv]
Demokrati, kommersialisering, medielandskap, annonsörer, ägare, publik, konkurrenter
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-27029OAI: diva2:632232
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2013-06-25 Created: 2013-06-24 Last updated: 2013-06-25Bibliographically approved

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Jönsson, LindaJohansson, Sara
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