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“The role of country of origin and psychic distance on Swedish consumers´ perception of the quality of American, German and Japanese automobiles”
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: What is the national consumer perception towards German, Japanese and American automobile quality in Sweden? How do country of origin and psychic distance concepts determine consumer quality perception?To be able to answer questions above, we conducted qualitative and deductive approaches by means of focus group, and interview methods. The focus group consists of 6 members and 6 personal interviews were carried out in addition. The result of the study gave us insights on how Swedish consumers perceived quality and confirmed that country of origin and psychic distance impact the consumers' perceived quality. Country of origin (COO) effect was most positive for German cars and least positive for Japanese cars and it had middle effect on American cars. Psychic distance was shortest and most positive for German cars and longest and most negative for Japanese cars. Psychic distance had medium level and effect for American cars.

Place, publisher, year, edition, pages
2013. , 77 p.
Keyword [en]
Country of origin, psychic distance, quality perception, physical quality, service quality, German, American and Japanese automobiles.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-27001OAI: oai:DiVA.org:lnu-27001DiVA: diva2:631973
Subject / course
Business Administration - Other
Supervisors
Examiners
Available from: 2013-06-24 Created: 2013-06-24 Last updated: 2013-06-24Bibliographically approved

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Fakhrai Rad, FakhreddinIzmir, Onur
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf