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Should I stay or should I go?: the Gotland ferry traffic and its impact on enterprises
Gotland University, School of the Humanities and Social Science.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study discusses possible effects on investment decisions among Gotland enterprises from the ongoing public discourse over the present and future Gotland ferry traffic to mainland Sweden. Central topics are a substantial freight cost disadvantage, level and classification of state funding. By way of critical discourse analysis of statements from the most visible, powerful and persistent stakeholders surrounding the Gotland ferry issue are two major discursive thrusts identified. The level of enterprise awareness of the ferry discourses is investigated in a survey and correlated to perceived political uncertainty. Also is uncertainty related to investment reluctance. Further is the share of mainland marketed products related to the share of value-added products, and finally are enterprises asked whether they have invested to enhance the share of value-added products or if such investments are planned. The findings indicate that enterprises are well aware of the ferry discourse which is bringing about a high level of political uncertainty, while the level of investment hesitancy is somewhat more modest. Still a majority of enterprises are postponing or even refraining from investments. Also of interest is the high degree of consistency between enterprises with a high share of mainland marketing and high share of value-added products. A minority of enterprises has chosen the strategy to enhance their share of value-added products or is planning investments to that end in order to compensate for the higher transport costs. Longitudinal studies comparing the transport cost share of overall turnover for Gotland enterprises and their mainland competitors in the agriculture/food, manufacturing and tourism sectors are suggested, together with a study whether a more strategic investment pattern might evolve among Gotland enterprises.

Place, publisher, year, edition, pages
2013. , 35 p.
Keyword [en]
Ferry traffic, Discourse, Stakeholders, Enterprises, Uncertainty, Investments
National Category
Economics and Business
URN: urn:nbn:se:hgo:diva-1958OAI: diva2:631929
Subject / course
Business Administration (HGO)
Educational program
Master Program in International Management (HGO)
2013-06-04, D 20, Högskolan på Gotland, 62167 Visby, 09:00 (English)
Available from: 2013-08-13 Created: 2013-06-24 Last updated: 2013-08-13Bibliographically approved

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