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En känsla för mode: att skapa gemensamt värde genom sinnesmarknadsföring i modebutik
Mälardalen University, School of Business, Society and Engineering.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 50 p.
Keyword [en]
sensory marketing, experiences, brand, value, co-value, fashion companies, fashion boutique
Keyword [sv]
sinnesmarknadsföring, upplevelser, varumärke, värde, co-value, modeföretag, modebutik
National Category
Business Administration
URN: urn:nbn:se:mdh:diva-19457OAI: diva2:631408
Subject / course
Business Administration
Available from: 2013-06-27 Created: 2013-06-20 Last updated: 2013-06-27Bibliographically approved

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