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En känsla för mode: att skapa gemensamt värde genom sinnesmarknadsföring i modebutik
Mälardalen University, School of Business, Society and Engineering.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 50 p.
Keyword [en]
sensory marketing, experiences, brand, value, co-value, fashion companies, fashion boutique
Keyword [sv]
sinnesmarknadsföring, upplevelser, varumärke, värde, co-value, modeföretag, modebutik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-19457OAI: oai:DiVA.org:mdh-19457DiVA: diva2:631408
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2013-06-27 Created: 2013-06-20 Last updated: 2013-06-27Bibliographically approved

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fulltext(1134 kB)430 downloads
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File name FULLTEXT01.pdfFile size 1134 kBChecksum SHA-512
c75e879402bc0cf06a7c4b2c58d3f09e28ec69c10d5c766ee63202810714029616d453639d24ba0842d70a01a6245bc4ad4c5152ebd3a33b5400b99e528ad0a4
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf