"Den är som morgonkaffet, man måste ha det": En fallstudie om varför Barometerns läsare konsumerar en lokal dagstidning
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”It’s like the morning coffee, you need it” : A case study of why the readers of Barometern consume a local newspaper. (English)
The purpose of this essay is to understand and analyze why people read a local newspaper and which needs it can fulfill. The newspaper indistry is changing and so is the way we consume news. Today the readers are seen as an active group of people who choose the media, which fulfills their needs in the best possible way. This essay is based on a case study of the local newspaper Barometern. We used a qualitative research method and have done eight interviews. The people we interviewed where in the age of 30-40 and are subscribers or frequent readers of Barometern. The empirical material that where generated from the interviews made out the basis of our analysis. The conclusion of this case study is that people have six different needs of which they seek fulfilling. Of these six needs, Barometern satisfies five of them. For deeper analysis of how these needs are satisfied, continue reading chapter five. Since we worked with a qualitative method we don't intend to make any generalizations of our conclusions. The conclusions only apply to our study of Barometern.
Place, publisher, year, edition, pages
2013. , 54 p.
Newspaper, media, needs, uses and gratifications, Barometern.
Dagstidning, medier, behov, uses and gratifications, Barometern
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-26881OAI: oai:DiVA.org:lnu-26881DiVA: diva2:631050
Subject / course
Media and Communications Science
Media Management Programme, 180 credits
Hamqvist, Sara, Lektor
Meldré, Helena, Univ. adjunk