Online Grocery shopping in Sweden: Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.
Place, publisher, year, edition, pages
2013. , 35 p.
Internet grocery shopping, product quality, service quality, and consumer buying decision
IdentifiersURN: urn:nbn:se:mdh:diva-19333OAI: oai:DiVA.org:mdh-19333DiVA: diva2:630977
2013-05-29, R3-151, Västerås, 22:12 (English)