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The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior: A Case Study of Cia. Hering
Halmstad University.
Halmstad University.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
Halmstad University Dissertations
Keyword [en]
Sustainable Marketing, Social Marketing, Green Marketing, Corporate Social Responsibility, Brand Equity, Brand Awareness, Brand Image, Consumer Behavior
National Category
Economics and Business
URN: urn:nbn:se:hh:diva-22985OAI: diva2:630931
2013-05-29, Halmstad, 09:00 (English)
Available from: 2013-06-20 Created: 2013-06-19 Last updated: 2013-06-20Bibliographically approved

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Sustainable Marketing(2222 kB)2833 downloads
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Heck, Graziela
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Total: 2833 downloads
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