Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
M-commerce: M-commerce: a consumer perspective
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (English)Student paper second term, 10 credits / 15 HE creditsStudent thesis
Abstract [en]

E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices.The reaction of people has been studied by observing and analyzing existing theories stating in m-commerce. The empirical studies were conducted through the administration of a questionnaire to a sample of 250 young European inhabitants. This survey aimed to collect primary data.The findings show that m-commerce in general is well perceived by customers. It can be a good way to make business depending on the sector companies are involving. Even if m-advertising can be considered as a good communication tool by companies, it appears that most of customers are not enthusiastic to receive any m-advertisement on their smart phone. However, companies can see in m-commerce a way to differentiate themselves such as offering m-payment possibility.

Place, publisher, year, edition, pages
2013. , 61 p.
Keyword [en]
m-commerce
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-22932OAI: oai:DiVA.org:hh-22932DiVA: diva2:630118
Subject / course
European Marketing
Examiners
Available from: 2013-06-19 Created: 2013-06-18 Last updated: 2013-06-19Bibliographically approved

Open Access in DiVA

M-commerce(1458 kB)1691 downloads
File information
File name FULLTEXT01.pdfFile size 1458 kBChecksum SHA-512
54af8325ef91a3ef154cadfabb87b639afbb83b8bc4b68936b0f41d0eca261b63616091dcb2ef06d350ca1c45773c874d128b6a1307921916ddc4c565787d613
Type fulltextMimetype application/pdf

By organisation
School of Business and Engineering (SET)
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 1691 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 563 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf