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Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013.
Keyword [en]
Rebranding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-22930OAI: oai:DiVA.org:hh-22930DiVA: diva2:630096
Subject / course
International Marketing
Presentation
2013-05-30, Halmstad, 10:25 (Swedish)
Supervisors
Examiners
Available from: 2013-06-18 Created: 2013-06-18 Last updated: 2013-06-18Bibliographically approved

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Rebranding(8417 kB)1689 downloads
File information
File name FULLTEXT01.pdfFile size 8417 kBChecksum SHA-512
d7874aeb12db32823c756854d2c7c55b434e37a03d6ac1d4b525a5be364afef5e4619a63e3dec7b72d1b57ad1481cd02df6c5797ba819cfd8e886c95949a3252
Type fulltextMimetype application/pdf

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Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf