CSR Performance of Foreign-invested Enterprises in China: Driven by Young Consumers and Office Employees
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Primary research on sustainable development has suggested that Corporate Social Responsibility (CSR) activities can create a positive effect on employees and consumers. In order to improve CSR outcomes internally and externally, it is necessary to consider the ever-growing expectation of primary stakeholders in different business environment. This study explored the roles of young consumers and office employees in affecting CSR activities of Foreign-invested enterprises (FIEs) in China. Besides a large number of literature reviews, two surveys involved in this study to investigate in practice, the sentiments and expectation of Chinese young consumers and office employees towards FIEs’ CSR behavior in host country-China. To achieve this goal, theories on stakeholders, Maslow’s hierarchy needs and social responsible consumer behavior are main fundamental adopted. As a result, this study emphasized that as significant stakeholders, interest and expectation of young consumers and office employees positively affect FIEs’ sustainable business activities in China, and more importantly, survey in this study presented a clear view on their attitude and expectation on CSR activities of FIEs in China.
Place, publisher, year, edition, pages
2013. , 51 p.
Corporate Social Responsibility, Foreign-invested enterprises of China, Driving force, Young consumer, Office employee
Social Sciences Economics and Business
IdentifiersURN: urn:nbn:se:hig:diva-14583OAI: oai:DiVA.org:hig-14583DiVA: diva2:630092
Subject / course
Industrial engineering and management
Management of logistics and innovation – master’s programme (one year) (swe or eng)
2013-06-05, 11:460, University of Gavle, Gavle, 11:00 (English)