Market knowledge in the internationalization process of MNEs: A case study of Sandvik groups internationalization in to Ghana
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Purpose of this study is to scrutinize the role of market knowledge in the internationalization process of large multinational enterprises (MNE) and investigate the challenges and impediments that take place when expanding to frontier markets.The data collecting for this research was semi-structured interviews and information from the company website, annual reports and other sources of data has been used. This data was then analyzed supported by a theoretical framework focusing internationalization, knowledge and business networks.
Place, publisher, year, edition, pages
2013. , 45 p.
Internationalization, Market knowledge, foreign market entry mode, Risk & impediments, Ghana, Sandvik, MNEs
IdentifiersURN: urn:nbn:se:mdh:diva-19275OAI: oai:DiVA.org:mdh-19275DiVA: diva2:629619
Subject / course
2012-05-31, Västerås, 14:26 (English)