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Are Engineering Consultancies Really That Different?: A Customer Perspective
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.ORCID iD: 0000-0001-5842-4795
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. Further interviews with both clients and consultants were held and based on empirical findings and theoretical perspective, conclusions are drawn.

Place, publisher, year, edition, pages
2013. , 41 p.
Series
Examensarbete INDEK, 2013:27
Keyword [en]
engineering consultancies, marketing in engineering consultancies, KIBS, Marketing in KIBS, marketing in services, services marketing, marketing, photo elicitation method, photo elicitation, grontmij, sweco, wsp, ramboll, tyrens, af, cowi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-123674OAI: oai:DiVA.org:kth-123674DiVA: diva2:628472
Subject / course
Entrepreneurship and Innovation Management
Educational program
Master of Science - Entrepreneurship and Innovation Management
Supervisors
Examiners
Available from: 2013-06-17 Created: 2013-06-14 Last updated: 2013-06-17Bibliographically approved

Open Access in DiVA

MasterThesis TEILM - Tomas Uzdanavicius(449 kB)292 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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  • Other locale
More languages
Output format
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