Are Engineering Consultancies Really That Different?: A Customer Perspective
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. Further interviews with both clients and consultants were held and based on empirical findings and theoretical perspective, conclusions are drawn.
Place, publisher, year, edition, pages
2013. , 41 p.
Examensarbete INDEK, 2013:27
engineering consultancies, marketing in engineering consultancies, KIBS, Marketing in KIBS, marketing in services, services marketing, marketing, photo elicitation method, photo elicitation, grontmij, sweco, wsp, ramboll, tyrens, af, cowi
IdentifiersURN: urn:nbn:se:kth:diva-123674OAI: oai:DiVA.org:kth-123674DiVA: diva2:628472
Subject / course
Entrepreneurship and Innovation Management
Master of Science - Entrepreneurship and Innovation Management
Blomgren, Henrik, Associate Professor
Brown, Terrence, Associate Professor, Docent