Change search
ReferencesLink to record
Permanent link

Direct link
The use of Gamification in Marketing
Halmstad University.
Halmstad University.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 69 p.
Keyword [en]
Gamification, games, games design, digital marketing, generation Y
National Category
Engineering and Technology
URN: urn:nbn:se:hh:diva-22528OAI: diva2:628360
Subject / course
Available from: 2013-06-18 Created: 2013-06-13 Last updated: 2013-06-18Bibliographically approved

Open Access in DiVA

fulltext(33563 kB)361 downloads
File information
File name FULLTEXT01.pdfFile size 33563 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Halmstad University
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 361 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 433 hits
ReferencesLink to record
Permanent link

Direct link