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Grafisk profil Jönköping Bandy: Visual identity Jönköping Bandy
Jönköping University, School of Engineering.
Jönköping University, School of Engineering.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.

Jönköping Bandy’s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.

In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.

The intention was: “Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.” and was torn apart into these three questions:

  • What core values does Jönköping Bandy have, and how can we convey them through the visual identity?
  • Which visual materials does Jönköping Bandy need?
  • How do other teams in Allsvenskan Södra merchandise themselves through their websites?

The work began with a study of relevant theoretical literature, with focus on graphical design. After studying literature, we went into a more investigative section, where we interviewed Jönköping Bandy, and performed a survey with members of the association. With the survey, we corroborated the associations values. We also performed a competitive analysis about the other teams in Allsvenskan Södra and interviewed experts.

We analysed the scientific studies, and compiled the information that we distilled from it. Our analysis showed that emotions such as sports, speed, family and children were in focus. After that, we started our design process, where the first step was to create a moodboard.

The second step of our design process was to create an element, and after that create a basic layout to apply on the graphical materials in the visual identity.

The finished visual identity became a strong, tuff profile that expressed a sense of sport and speed, which truly reflected Jönköping Bandy.   

The conclusions of our work, was that the visual identity would help Jönköping Bandy to grow. Improvements that we would like to have seen, was that the enquiry could have been shorter, to give the design process more time. We would also have liked to seen competitive analyses that gave us more valuable information.

Abstract [sv]

I examensarbetet under våren 2013 tog vi fram en grafisk profil åt Jönköping Bandy, en bandyklubb i Jönköping som bildades 1947.

Problemet var att intresset för föreningen var lågt, och man saknade ekonomi för en bra marknadsföring.

Det fanns många föreningar i och runt Jönköping, vilket även gjorde det svårt att locka sponsorer. Föreningen behövde en tydligare grafisk profil som speglade klubbens rätta värden och känslor.

Syftet löd: ”Vi vill genom grafisk design nå ut med Jönköping Bandy till en större målgrupp, samt få fördjupade kunskaper inom grafiskt formspråk.” och bröts ner i dessa tre frågerställningar:

  • Vilka kärnvärden har Jönköping Bandy och hur kan vi förmedla dem genom den grafiska profilen?
  • Vilket grafiskt material behöver Jönköping Bandy?
  • Hur profilerar sig andra bandylag i Allsvenskan södra genom sina webbsidor?

Arbetet inleddes med en teoretisk studie där relevant litteratur inom området grafisk design studerades. Detta övergick sedan i en undersökande, vetenskaplig del. Där genomfördes intervjuer, konkurrentanalyser samt en enkätundersökning mot klubbens medlemmar, som styrkte klubbens kärnvärden.

Samtliga vetenskapliga undersökningar sammanställdes och analyserades. Utifrån analysen startades designprocessen, där ett moodboard togs fram. Känslor som sport, fart, familj och barn/ungdomar sattes i fokus.

Andra steget i designprocessen var att ta fram ett grafiskt element, som tillsammans med logotypen, skulle skapa en grundlayout, innan den applicerades på materialen i den grafiska profilen.

Den grafiska profilen blev en enhetlig, tuff profil, med en stark känsla av sport och fart, där Jönköping Bandy speglades väl.

Slutsatserna som drogs, var att den grafiska profilen kunde hjälpa Jönköping Bandy att växa. Förbättringar kunde vara att undersökningarna kortats ner, för att ge mer tid åt designprocessen. Konkurrentanalyser som gav mer väsentlig information hade även önskats.

Place, publisher, year, edition, pages
2013. , 64 p.
Keyword [sv]
grafisk design, grafisk profil, Jönköping Bandy, designprocess, idrottsförening, marknadsföring, vetenskaplig undersökning
National Category
Design
Identifiers
URN: urn:nbn:se:hj:diva-21452OAI: oai:DiVA.org:hj-21452DiVA: diva2:628251
External cooperation
Jönköping Bandy
Supervisors
Examiners
Available from: 2013-08-23 Created: 2013-06-13 Last updated: 2013-08-23Bibliographically approved

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