Change search
ReferencesLink to record
Permanent link

Direct link
Bob the Builder and Little Princess: Gender roles in SVT’s children’s program Bolibompa
Stockholm University, Faculty of Humanities, Department of Media Studies.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to research the gender roles represented in SVT’s Bolibompa and whether these confirm or question the traditional stereotypes. I also studied if female and male characters were given equal roles, both in qualitative and quantitative terms. The study is based on eight programs aired on the morning of April 19th 2013, seven of which are cartoons and one filmed live action.

The feminist gender theories were the starting point for this study. This point of view states that there are gender-related inequalities on television and in the society as a whole and that these should be corrected. By qualitatively analyzing the visual attributes of the characters and the roles assigned to them in the narrative I have studied the gendered values on both explicit and implicit levels. The results showed that although certain stereotypes were questioned, children’s programs to a high degree conform to traditional gender roles. Males are usually main characters and more active protagonists than females.

Place, publisher, year, edition, pages
2013. , 41 p.
Keyword [en]
Children’s television, gender, Bolibompa
National Category
Communication Studies
URN: urn:nbn:se:su:diva-90885OAI: diva2:627990
Available from: 2013-06-16 Created: 2013-06-13 Last updated: 2013-06-16Bibliographically approved

Open Access in DiVA

Bob the Builder and Little Princess(629 kB)371 downloads
File information
File name FULLTEXT01.pdfFile size 629 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Media Studies
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 371 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 135 hits
ReferencesLink to record
Permanent link

Direct link