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viljan att dela med sig: En undersökning i svenska användares delningsvanor på Facebook.
University West, Department of Economics and IT, Division of Media and Design.
University West, Department of Economics and IT, Division of Media and Design.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The will to share : A research in users sharing habits on Facebook. (English)
Abstract [en]

This thesis work researches what motivates swedish Facebook users to pass along and share

information on Facebook, their attitude towards shared information and what affects this behavior. The goal of this thesis is to research todays behavior and motivations to enlighten  what makes information worth sharing to others on Facebook, instead of simply attracting attention. By using a web survey we have collected data by sampling a part of the actual population  of  swedens Facebook users.Our results show that swedish Facebook users main reason for using Facebook is to socialize with offline friends and share information to show others

something

they

belive

they

will

have

use

for

and/or

will

appriciate.

We

compare

our

findings

to

existing

research

and

the

FIRO

theory

about

human

interpersonal

needs.

We

find

that

users

sharing

habits

can

be

identified

as

motivated

by

interpersonal

needs

to

maintain

social

bonds,

influence

others

opinion

about

themselves,

feel

unique

and

stand

out

in

the

crowd.

We

conclude

that

human

needs

are

contributing

to

sharing

activity

on

Facebook

and

influence

the

sharing

habits

of

the

Swedish

Facebook

users.

The

users

show

a

critical

view

on

sharing

behavior

in

general

but

do

not

believe

that

they

share

for

the

same

reason

themselves.

Place, publisher, year, edition, pages
2013. , 55 p.
Keyword [en]
Facebook, sharing habits, interpersonal needs, motivation
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hv:diva-5419OAI: oai:DiVA.org:hv-5419DiVA: diva2:627919
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2013-06-27 Created: 2013-06-12 Last updated: 2013-06-27Bibliographically approved

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