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How is Internal Communication used during the economic crisis in Spain 2013? -  A multiple case study.
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Internal communication is very important in organizations as it has many advantages. Communicators such as marketers should have an internal market in mind and not just the external as it could be a key to success. Media channels that are used to communicate internally also play a big role in what the company is trying to convey to the internal market. Print communication plays a minor role, if any, in smaller companies now that electronic communication is making it easier for businesses to coordinate, educate and motivate internally. However, face-to-face was seen as the most effective tool in internal communication. Finally, there were no findings that the economic crisis in Spain 2013 was affecting the internal communication.

Place, publisher, year, edition, pages
2013.
Keyword [en]
Internal marketing, internal communication, Spain 2013, Seville, Recession in spain
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-22482OAI: oai:DiVA.org:hh-22482DiVA, id: diva2:627542
Subject / course
International Marketing
Supervisors
Examiners
Available from: 2013-06-12 Created: 2013-06-11 Last updated: 2013-06-12Bibliographically approved

Open Access in DiVA

How is Internal Communication used during the economic crisis in Spain 2013. A multiple case study(674 kB)533 downloads
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Citation style
  • apa
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
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