Segmentation of the car market in China
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade.The thesis starts by studying the theories of consumer market segmentation with a hybrid and dynamic aspect. A quantitative investigation was conducted with the help of a survey. The survey was sent out to car consumers and potential car consumers who are residing in China. From this study the authors were able to anticipate possible preferential profiles.
Place, publisher, year, edition, pages
2013. , 247 p.
China; market segmentation; cars; hybrid
IdentifiersURN: urn:nbn:se:lnu:diva-26272OAI: oai:DiVA.org:lnu-26272DiVA: diva2:627146
Subject / course
Business Administration - Marketing
Marketing, Master Programme, 60 credits
Pehrsson, Anders, Professor
Philipson, Sarah, Lektor