Titel Indirect economic impacts of a national environment certification as financial business strategy
Authors Ida Antonsson, Emma Hellberg and Linn Ringström
Advisor Arne Söderbom
Course Bachelor thesis – business administration
Seminar date 2013-05-27
Purpose The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning “national environment certifications”.
Background All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to “others” that the corporation meets national- and international set goals. If a corporation has a certification from “Svensk Miljöbas” it strengthens the specific corporation’s reputation as sustainable and it helps the corporation to brand itself among other corporations without the certification within the same market.
Questions of interest Can private corporations gain financial benefits from using a national environment certifications? What are the consequences of using the certifications and how are the certifications used by corporations in a financial perspective?
Methodology This is a qualitative and empirical study that uses qualitative data collected from national environmentally certified corporations listed under the company; SEE U Halmstad AB, in Sweden. This is a hermeneutic study that uses an abductive approach.
Conclusion Environment certification is a corporate strategy that strengthens the corporation's financial- and management systems in a specific market. National environment certification leads to corporate financial benefits and it provides the corporation with respect and strengthens the corporations brand name within a specific market. Using an environment certification can therefore be useful to a corporation to compete with other corporations within the same market.
further studies Further research should focus on what the financial benefits by using the international ISO certification, might be for a corporation and put the findings of this in relation to national environment certification by “Svensk Miljöbas”.
Keywords National environmental certification, Environmental management, Environmental economics, Strategic decisions, Business benefits
2013. , 52 p.