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Ola Rapace verkar ju lycklig, men hur gör då jag för att också bli det?
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Ola Rapace seems happy, but how do I become happy as well? (English)
Abstract [en]

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons. Cosmopolitan and King present relatively few roads to happiness in comparison with Elle and especially Café. One factor for happiness is the ability to choose your own road to happiness (Bok 2011). This means that Cosmopolitan and King from the perspective of their interview texts do not promote happiness to the same degree as Café and Elle.

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [sv]
livsstilsmagasin, lycka, kändisar
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-26246OAI: diva2:626957
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Available from: 2013-08-15 Created: 2013-06-10 Last updated: 2013-08-15Bibliographically approved

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