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Konsumenters påverkan av produktplacering i film - En fallstudie om Hamilton - I nationens intresse
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med denna uppsats är att skapa en ökad förståelse för produktplacering i svensk film och dess påverkan på svenska konsumenter. Syftet är också att gå på djupet med få enheter för att få en tydligare bild av fenomenet produktplacering.

Place, publisher, year, edition, pages
2013. , 48 p.
Keyword [sv]
marknadsföring, produktplacering, varumärkesplacering, konsumenter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-22445OAI: oai:DiVA.org:hh-22445DiVA: diva2:626889
Supervisors
Examiners
Available from: 2013-06-10 Created: 2013-06-10 Last updated: 2013-06-10Bibliographically approved

Open Access in DiVA

Produktplacering-Hamilton(897 kB)1664 downloads
File information
File name FULLTEXT01.pdfFile size 897 kBChecksum SHA-512
9389d8331567c98e0ebd6811a7958917d1b6141c11b2209c7ff2d094e483bcbcf1417eb0eb4707b1e2018d79f2e4aa10da58d0f29fe16da8a8c8f153838560d4
Type fulltextMimetype application/pdf

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School of Business and Engineering (SET)
Business Administration

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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