Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A study in consumption of interior products and identity: I am what I have
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The society of today has evolved to a consumption society and peoples´ lives have become continuously evolving projects. Today, a huge trend in personalized homes can be identified which express the importance that the homes express the identity of the residents. This together with that the Swedish market for home decoration has increased by 64% during the last decade makes it an interesting area to investigate. Based from these findings, the purpose of this thesis is to investigate the connection between consumption of interior products and identity.  

 

The method approach used for this research is of a qualitative nature, and three different focus groups have been conducted. To increase the response rate several in-depth interviews were also conducted. This has contributed to the empirical findings, which connected to the literature review has lead to the analysis and conclusions of this research.

 

The conclusions that were found reveal several strong connections between consumption of interior products and identity. In the process of decorating one's home the identity will inevitably shine through, much due to personal preferences that reflects the identity. Further, people seem to believe that others form judgements based on their home decoration, which also affects the connections between the identity and consumption of interior products.

Place, publisher, year, edition, pages
2013. , 80 p.
Keyword [en]
Identity, Consumption, Interior products, Home decoration, Consumption society
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-26212OAI: oai:DiVA.org:lnu-26212DiVA: diva2:626743
Supervisors
Examiners
Available from: 2013-06-12 Created: 2013-06-10 Last updated: 2013-06-12Bibliographically approved

Open Access in DiVA

A study in consumption of interior products and identity(1248 kB)703 downloads
File information
File name FULLTEXT01.pdfFile size 1248 kBChecksum SHA-512
57415eb9cc6ea40282655e0cb5860c69c62d3fd4e86f0269a7d213c6fb7b01930736160d8af7f23dec331e08b8c26efc91b8aa6d6de0d5f330957174b9bb227f
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Elfver, HannaThyr, HannaCser, Johanna
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 703 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 193 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf