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Effectiveness of official event sponsorship: A study of Rally Sweden 2013
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013.
Keywords [en]
Sport Sponsorship, Brand, Image, Awareness, Unaided, Aided, Recall, Rally Sweden, Sponsoring Platform
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-27643Local ID: FE:3OAI: oai:DiVA.org:kau-27643DiVA, id: diva2:626480
Subject / course
Business Administration
Available from: 2013-06-17 Created: 2013-06-09 Last updated: 2013-06-17Bibliographically approved

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Master Thesis Effectiveness of Official Event Sponsorship(1547 kB)1716 downloads
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File name FULLTEXT01.pdfFile size 1547 kBChecksum SHA-512
25b51d14ce2f118923f970d7566b5a6f56ef36b09f226a37ecf7e5be406d61f7c4c5ede061058f9cc40e1b0de62ea1357423ca27e3266cbe0558bde060a39a09
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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