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Challenges and Opportunities of Mergers and Alliances between Universities
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Mergers between small institutions have greatly increased in a short period of time in order to help them become larger and stronger.

The purpose of this thesis  is to explore the main motivations behind mergers or alliances between universities, advantages and the possible challenges which they may face in forming these alliances.

The research is characterized by the exploratory, descriptive and qualitative approaches. The information in this paper was gathered by a survey (questionnaire) as a primary data and scientific articles as a secondary data.

The research shows that there are many elements which the merged institutions have to take in their consideration not just the benefits that they will gain because not conceding them will lead to fail or non-satisfaction to both partners.

Place, publisher, year, edition, pages
2013. , 52 p.
Keyword [en]
Strategy, Alliance, Linnaeus Univeristy, Kalmar University, Växjö University, Quality, Zineldin´s 5Qs model, Mergers, Motivations
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-26182OAI: diva2:626466
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
2013-05-28, 13:35 (English)
Available from: 2013-06-19 Created: 2013-06-09 Last updated: 2016-05-03Bibliographically approved

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Salam Alani, Shahad
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