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Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 56 p.
Keyword [en]
Generation Y, Brand Loyalty, Mobile Phone, Sweden
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-19134OAI: oai:DiVA.org:mdh-19134DiVA: diva2:626233
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Available from: 2013-06-17 Created: 2013-06-07 Last updated: 2013-06-17Bibliographically approved

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Master Thesis(2120 kB)11624 downloads
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File name FULLTEXT01.pdfFile size 2120 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Ahmed, Shehzad
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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