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Explanatory Factors of Perceived Expansion Barriers
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Authors:   Ekman, Felix 890924

               Henriksson, Richard 880325

Tutor:       Prof. Anders Pehrsson

Examiner: Ass. Prof. Sarah Philipson

Title:         Explanatory Factors of Perceived Expansion Barriers

Introduction: A characteristic of the twenty first century business environment is the increased globalisation. Due to the globalisation, it has become necessary for organizations to be involved in international business, and the globalisation of the marketplace in general has increased the export. When expanding to international markets, companies might face some obstacles and barriers, which makes it an important topic in the research field of international marketing and strategy. Since most research focuses just on the importance of the expansion barriers, it would be of importance to provide empirical evidence on what types of explanatory factors that are associated with firms’ perception of expansion barriers.

Purpose: Gain an understanding of different explanatory factors regarding expansion barriers for companies’ expansion on international markets.

Methodology: The research approach was quantitative with mainly primary data, which was collected through a questionnaire distributed through e-mail. The sample frame was Swedish companies that exporting goods to Norway, Poland, Russia and/or the Baltic region. A total of 157 completed questionnaires, response rate of 20%, were collected and was the foundation for the analysis and results.

Conclusion: The explanatory factors that are associated with the perception of expansion barriers were; Geographical and Cultural distances, Market experience and Institutional collaborations. The fourth explanatory factor, intermediating strategy, has in this study no association to the perception of the barriers.

Keywords: Expansion Barriers, Explanatory Factors, International Marketing Strategy.

Place, publisher, year, edition, pages
2013. , 90 p.
Keyword [en]
Expansion Barriers, Explanatory Factors, International Marketing Strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-26143OAI: oai:DiVA.org:lnu-26143DiVA: diva2:626232
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Presentation
2013-06-03, Växjö, 13:00 (English)
Supervisors
Examiners
Available from: 2013-06-14 Created: 2013-06-07 Last updated: 2013-06-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • Other locale
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Output format
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