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Corporate Image Enhancement in Extractive Industries.: LAMCO case through a societal marketing perspective.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.



Place, publisher, year, edition, pages
2013. , 62 p.
Keyword [en]
Societal Marketing, Corporate Image, Non-profit organizations, Developing Countries
National Category
Social Sciences
URN: urn:nbn:se:mdh:diva-19126OAI: diva2:626212
Subject / course
Business Administration
2013-05-29, Mälardalen University, Västrås, 10:00 (English)
Available from: 2013-06-17 Created: 2013-06-07 Last updated: 2013-06-17Bibliographically approved

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Veliaj, ErjolaHoltsinger, Brittany
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