Corporate Image Enhancement in Extractive Industries.: LAMCO case through a societal marketing perspective.
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.
Place, publisher, year, edition, pages
2013. , 62 p.
Societal Marketing, Corporate Image, Non-profit organizations, Developing Countries
IdentifiersURN: urn:nbn:se:mdh:diva-19126OAI: oai:DiVA.org:mdh-19126DiVA: diva2:626212
Subject / course
2013-05-29, Mälardalen University, Västrås, 10:00 (English)
Lampou, Konstantin, Senior Lecturer of Business Studies, Uppsala
Maaninen Olsson, Eva, Professor of business administration