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Social Marketing and Alcohol: Can a nationalized retail system for alcohol be an effective social marketing tool? A comparative study between Swedish and German students.
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 74 p.
Keyword [en]
Social Marketing, alcohol, Systembolaget
National Category
Social Sciences
URN: urn:nbn:se:miun:diva-19088Local ID: 008OAI: diva2:626086
Available from: 2013-07-10 Created: 2013-06-06 Last updated: 2013-07-10Bibliographically approved

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