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Bli social! Lansering av affärsenhets nyhetskommunikation genom IBM interna kommunikation och samarbetes verktyg: Projektets karaktär: Förändringsprojekt
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Get social! Launching the business unit’s news through IBM internal communication and collaboration tools : The project’s character: A change project (English)
Abstract [sv]

Denna rapport presenterar ett projekt vars syfte är att utveckla och förändra en affärsenhet interna nyhetskommunikation. Syftet med projektet är att utveckla kommunikationen till tvåvägskommunikation med hjälp av sociala medier. Rapporten beskriver hur projektet har fortskridit med dess olika faser, arbetsmetoder och undersökningsresultat. Resultatet av projektet är att den interna nyhetskommunikation numera bedrivs som en community för affärsenheten som möjliggör flera kommunikationsmöjligheter än tidigare arbetssätt.

Abstract [en]

This report present a project whose purpose is to develop and change a business unit’s internal news communication. The purpose with the project is to develop a two-way communication with social media. The report describes how the project is progressing with the project phases, working methods and the result of two surveys. The scope of the project is that the internal news communication nowadays is conducted as a community for the business unit which enables multiple communication facilities.

Place, publisher, year, edition, pages
2013. , 36 p.
Keyword [en]
Communication, project, community, social media, business unit
Keyword [sv]
Kommunikation, projekt, community, sociala medier, affärsenhet
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-19052OAI: oai:DiVA.org:sh-19052DiVA: diva2:625936
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2013-06-10 Created: 2013-06-05 Last updated: 2014-01-31Bibliographically approved

Open Access in DiVA

lindeborg_robin_Rapport_exjobb_IMD10(1436 kB)210 downloads
File information
File name FULLTEXT02.pdfFile size 1436 kBChecksum SHA-512
384ccc555332b7e751544d17914d46f15ac9f5055cfadc1fcd152370c10c70a21fe00e3159c05a372a5bf9ea1652cceb42965e33be60a76b36878a160ee851a3
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf