Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer experience analysis: A case study of Apple Inc. from consumers' perspective in experience marketing
Jönköping University, Jönköping International Business School, JIBS, Business Administration. (University students)
Jönköping University, Jönköping International Business School, JIBS, Business Administration. (University students)
Jönköping University, Jönköping International Business School, JIBS, Business Administration. (University students)
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. 

The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process theories to analyze the role of experience. And in order to answer three research questions, the authors firstly introduced the analysis of demographic subcultures, including nationality, age and gender; then the role of experience marketing in consumer decision making process is identified. Finally, the analysis of qualitative findings will be presented.

Place, publisher, year, edition, pages
2013. , 87 p.
Keyword [en]
Experience marketing, consumer behavior, consumer marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-21328OAI: oai:DiVA.org:hj-21328DiVA: diva2:624813
Subject / course
IHH, Business Administration
Presentation
2013-05-28, B3051, Jönköping University, Jönköping, 12:57 (English)
Supervisors
Examiners
Available from: 2013-06-10 Created: 2013-06-03 Last updated: 2013-06-10Bibliographically approved

Open Access in DiVA

Consumer experience analysis(1737 kB)3154 downloads
File information
File name FULLTEXT01.pdfFile size 1737 kBChecksum SHA-512
c041370d19c940bc1dca0682dd2acb29ab0734b6cf4b7bb6cec2a31158368338d3db47e06849f954463ea8b400549af46273fe978c1abd8f6d66be4a839c1190
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Huang, LishaHu, ChiZhang, Xueying
By organisation
JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 3154 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1560 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf