Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Operatic flash mob: Consumer arousal, connectedness and emotion
The Beedie School of Business, Simon Fraser University, Vancouver, Canada.
The Beedie School of Business, Simon Fraser University, Vancouver, Canada.
The Beedie School of Business, Simon Fraser University, Vancouver, Canada.
2012 (English)In: Journal of Consumer Behaviour, ISSN 1472-0817, E-ISSN 1479-1838, Vol. 11, no 3, 244-251 p.Article in journal (Refereed) Published
Abstract [en]

This study examines the influence of an operatic flash mob on consumer behaviour and consumer experience in a public market. A field experiment was conducted to assess the impact of operatic music on consumers' emotions and connectedness in three conditions: spontaneous live music (flash mob), recorded music, and no music. We analyse audience responses to the shopping experience in all three conditions, with particular focus on temporary group formation and felt emotion. Results show that the flash mob enhanced consumer arousal, connectedness and positive emotions, as well as consumer-to-consumer interaction.

Place, publisher, year, edition, pages
2012. Vol. 11, no 3, 244-251 p.
Keyword [en]
background music, behavior, store
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-122882DOI: 10.1002/cb.384ISI: 000306222400008Scopus ID: 2-s2.0-84862538652OAI: oai:DiVA.org:kth-122882DiVA: diva2:624741
Note

QC 20130603

Available from: 2013-06-03 Created: 2013-05-29 Last updated: 2017-12-06Bibliographically approved

Open Access in DiVA

fulltext(109 kB)414 downloads
File information
File name FULLTEXT01.pdfFile size 109 kBChecksum SHA-512
e5b62d0ad1e71e6192c19cdf999f88bee8ca4dfeddbd30a8bf5ba52a3153a6fdef7cc03e32757b5c726845362a70b2c04648b42c7660adccf2b59ee7b0c7c690
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Grant, Philip
In the same journal
Journal of Consumer Behaviour
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 414 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 69 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf