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What say you?: A Rhetorical Analysis of the Discourse of Business Leaders
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Leadership is a broad topic that can be studied from a vast amount of angles

and perspectives. The same fact is true for communication. This study

combines these two concepts as it directs attention towards discursive

analysis of business leaders. With this focus, the purpose is to describe the

essence of rhetoric as an essential part of business communication, analyze

how business leaders perform leadership through communication and to

contribute to further understanding of this subject, by explaining the

communication of business leaders through rhetorical analysis.

To reach as far as possible within this research a theoretical framework, that

will be the support for the analysis, is established as a basis on which an

analysis is possible. This framework reviews the important concepts that are

essential for understanding the means of the following rhetorical analysis. To

analyze the textual communication of business leaders extracted from real

life cases, narratives from situations where leadership is practiced have been

selected based on certain criteria.

The findings of this study are in unity with the direction in which this

research aims. The way business leaders communicate in situations where

leadership is practiced have an immense impact on how they are perceived

as leaders. Therefore it is argued that business leaders should put more

emphasis on increasing their understanding of how they are perceived by

others, based on the way they communicate through verbal communication.

Place, publisher, year, edition, pages
2013. , 89 p.
Keyword [en]
communication, leadership, rhetoric, verbal, meaning, discursive analysis, business leaders
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-25995OAI: diva2:624529
Subject / course
Management and Organization
Educational program
Leadership and Management in International Context, Master Programme, 60 credits
Available from: 2013-06-10 Created: 2013-05-31 Last updated: 2013-06-10Bibliographically approved

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Stodell, Simone
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