Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE credits
Leadership is a broad topic that can be studied from a vast amount of angles
and perspectives. The same fact is true for communication. This study
combines these two concepts as it directs attention towards discursive
analysis of business leaders. With this focus, the purpose is to describe the
essence of rhetoric as an essential part of business communication, analyze
how business leaders perform leadership through communication and to
contribute to further understanding of this subject, by explaining the
communication of business leaders through rhetorical analysis.
To reach as far as possible within this research a theoretical framework, that
will be the support for the analysis, is established as a basis on which an
analysis is possible. This framework reviews the important concepts that are
essential for understanding the means of the following rhetorical analysis. To
analyze the textual communication of business leaders extracted from real
life cases, narratives from situations where leadership is practiced have been
selected based on certain criteria.
The findings of this study are in unity with the direction in which this
research aims. The way business leaders communicate in situations where
leadership is practiced have an immense impact on how they are perceived
as leaders. Therefore it is argued that business leaders should put more
emphasis on increasing their understanding of how they are perceived by
others, based on the way they communicate through verbal communication.
2013. , 89 p.
communication, leadership, rhetoric, verbal, meaning, discursive analysis, business leaders
Leadership and Management in International Context, Master Programme, 60 credits