Corporate social responsibility: A case study of three Swedish MNC`s in the emerging Peruvian market
Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Level: Bachelor thesis in international business 15 hp
Authors: Moa Ekerhed Mariana Sandvall
Birth year 1986 Birth year 1988
Supervisor: Susanne Sandberg
Commissioned by: SIDA
Project: Minor field study
Title: Corporate social responsibility – A case study of three Swedish MNC`s in the emerging Peruvian market
Purpose: The purpose with this thesis is to gain understanding of how Swedish multinational corporations work with CSR in an emerging market. We will study what kind of CSR they are implementing on the market and how their surrounding environment influences them. From a theoretical perspective we will analyze the impact of the stakeholders and how they gain legitimacy, further how this is taken into practice.
Method: The research is built upon a qualitative method where the primary data was studied from conducting several interviews concerning corporate social responsibility and sustainability practices. The research was conducted with an abductive research approach. The three companies that were examined were SKF, Atlas Copco and Securitas. We also performed interviews with the Nordic Chamber of Commerce and the Swedish General Council in Peru.
Conclusions: Our conclusion is that the CSR concept is very in time and companies are nowadays raising more awareness of CSR issues and implementing more CSR and sustainability practices. The stakeholders are becoming more important than ever and in order to gain legitimacy companies have to work hand in hand with their stakeholders and surrounding environment to be able to achieve a sustainable future. CSR is vital for the sustainability and plays a significant role for the future of corporation’s existence and progress.
Keywords: Corporate social responsibility, sustainability, stakeholder, legitimacy, the Peruvian market and cooperation.
Place, publisher, year, edition, pages
2010. , 59 p.
corporate social responsibility
IdentifiersURN: urn:nbn:se:lnu:diva-25866OAI: oai:DiVA.org:lnu-25866DiVA: diva2:623315
Subject / course
Business Administration - Other
International Business Programme, 180 credits