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Varumärkets betydelse för medierna
Jönköping University, School of Education and Communication, HLK, Media and communication science. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-0301-9765
2013 (Swedish)In: På väg mot medievärlden 2020: Journalistik, teknik, marknad / [ed] Gunnar Nygren & Ingela Wadbring, Lund: Studentlitteratur, 2013, 5, p. 143-157Chapter in book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2013, 5. p. 143-157
Keywords [sv]
Varumärken, medier, ekonomi
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-21209ISBN: 978-91-44-08255-4 (print)OAI: oai:DiVA.org:hj-21209DiVA, id: diva2:622477
Available from: 2013-05-22 Created: 2013-05-22 Last updated: 2015-08-20Bibliographically approved

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CiteExportLink to record
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