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Measuring Implicit Attitudes in Human-Computer Interactions
Örebro University, School of Science and Technology. Kyoto University, Kyoto, Japan. (Graduate School of Informatics)ORCID iD: 0000-0002-0305-3728
Plekhanov Russian Academy of Economics, Moscow, Russia; Universität Ulm, Ulm, Germany.
Kyoto UniversityKyoto University, Kyoto, Japan. (Graduate School of Informatics)
2011 (English)In: Rough Sets, Fuzzy Sets, Data Mining and Granular Computing / [ed] Kuznetsov, S.O.; Ślęzak, D.; Hepting, D.H.; Mirkin, B.G., Springer, 2011, p. 350-357Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents the ongoing project which attempts to solve the problem of measuring users' satisfaction by utilizing methods of discovering users' implicit attitudes. In the initial stage, authors attempted to use the Implicit Association Test (IAT) in order to discover users' implicit attitudes towards avirtual character. The conventional IAT procedure and scoring algorithm were used in order to find possible lacks of original method. Results of the initial experiment are shown in the paper along with method modification proposal and preliminary verification experiment.

Place, publisher, year, edition, pages
Springer, 2011. p. 350-357
Series
Lecture Notes in Computer Science, ISSN 0302-9743 ; Vol. 6743
Keywords [en]
Embodied Conversational Agent, Human-Computer Interaction, Implicit Association Test
National Category
Computer and Information Sciences
Research subject
Computer Science; Human-Computer Interaction
Identifiers
URN: urn:nbn:se:oru:diva-29087ISI: 000312631800054ISBN: 978-3-642-21881-1 (print)OAI: oai:DiVA.org:oru-29087DiVA, id: diva2:622353
Conference
13th International Conference, RSFDGrC 2011, Moscow, Russia, June 25-27, 2011
Available from: 2013-05-21 Created: 2013-05-21 Last updated: 2018-05-05Bibliographically approved

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