Change search
ReferencesLink to record
Permanent link

Direct link
“In the footsteps of globalization”: A media ethnographic study about Ethiopian journalism students’ perceptions about television’s influence on their identities and on cultures in Ethiopia.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a media ethnographic bachelor thesis. It examines journalism students at Bahir Dar University’s perceptions about how television can influence their identities but also cultures and lifestyles in Ethiopia in general. Ethnographic observations, time-use diaries, group interviews and individual interviews were used to gather data. However, the individual interviews are our main method.

Our results showed that the journalism students believe that television influence them in various ways: their way of dressing and looking, acting, thinking and being. They also believe that televisions’ ability to change their identities in a bigger context means that cultures and traditions in Ethiopia are changing. The journalism students talk about different phenomenons that have arisen in Ethiopia during the last years, for example homosexuality, new techniques and appliances and new kind of clothes and food. And they say that they believe these phenomenons have arisen in Ethiopia because of media globalization.

Place, publisher, year, edition, pages
2013. , 59 p.
Keyword [en]
identity, media globalization, Ethiopia, Bahir Dar, journalism, students, media influence, culture, Western, television
National Category
Media Studies
URN: urn:nbn:se:lnu:diva-25724OAI: diva2:622318
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Available from: 2016-05-09 Created: 2013-05-21 Last updated: 2016-05-09Bibliographically approved

Open Access in DiVA

fulltext(982 kB)13 downloads
File information
File name FULLTEXT01.pdfFile size 982 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Media and Journalism
Media Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 13 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 116 hits
ReferencesLink to record
Permanent link

Direct link