Supply Chain Strategies Beyond The Peak
2013 (English)In: Proceedings of the 20th International AnnualEurOMA conference, Dublin, Ireland, 9-12 June 2013, 2013Conference paper (Refereed)
When customer demand becomes increasingly volatile and product life cycle shortens, a capability to dynamically adjust the supply chain during the product life cycle becomes more urgent. The study’s purpose is to extend knowledge of dynamic supply chain design and management when the product is in the decline phase of its life cycle. A case study from a global telecom company reveals several challenges for supply chain management and solutions for handling these challenges when a product is beyond the peak. The findings are summarized in a tentative model that specifies supply chain challenges and strategies over the life cycle.
Keywords: Supply chain strategy, product life cycle, decline phase
Place, publisher, year, edition, pages
Engineering and Technology
IdentifiersURN: urn:nbn:se:hig:diva-14263OAI: oai:DiVA.org:hig-14263DiVA: diva2:621228
EUROMA 2013, 7-12 June, Dublin, Ireland