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Rethinking the platform approach in automotive industry
Jönköping International Business School, Jönköping University, Jönköping, Sweden.ORCID iD: 0000-0003-2111-5977
Chalmers Institute of Technology, Göteborg, Sweden.ORCID iD: 0000-0003-3236-5648
2009 (English)In: POM 2009: 20th Annual Conference of the Production and Operations Management Society : Programs and proceedings, May 1-4, Orlanda, Florida, U.S.A. / [ed] Mark D. Hanna, Orlando, FL: Production and Operations Management Society , 2009, , 17 p.1-17 p.Conference paper (Refereed)
Abstract [en]

In many industrial areas, such as in automotive industry, the development of joint technology platforms is seen as an enabler for improving efficiency, facilitating frequent and rapid new product and technology introductions, as well as transfer of production between units.

During the present financial recession especially in the automotive industry, it has become obvious that there might be extensive drawbacks from using integrated platforms for several brands if different companies within large industrial groups are extremely integrated in terms of organization, technology, and know-how. In integrated product structures, major product changes, however, become more difficult and more expensive to carry out. If companies have products based on very different technologies, integration is also not easily achieved and it may be almost impossible to merge several brands into one group and one platform.

In this paper we identify implications of widely implemented integrated technology platform thinking in automotive industry.

Place, publisher, year, edition, pages
Orlando, FL: Production and Operations Management Society , 2009. , 17 p.1-17 p.
Keyword [en]
Platform approach, integrated technology, integration, disintegration
National Category
Business Administration
URN: urn:nbn:se:hh:diva-22113OAI: diva2:621070
20th Annual Conference of The Production and Operations Management Society (POMS), Orlando, Florida, USA, 1st-4th May, 2009

Abstract no. 011-0502

Available from: 2013-05-13 Created: 2013-05-13 Last updated: 2015-05-05Bibliographically approved

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Danilovic, MikeWinroth, Mats
Business Administration

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