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A Structured Approach to Re-Organize for Creativity
INSEAD, Fontainebleau, France.
Jönköping International Business School, Jönköping, Sweden.ORCID iD: 0000-0003-2111-5977
2009 (English)In: ICED 09: the 17th International Conference on Engineering Design : 24-27 August 2009, Stanford University, Stanford, California, USA : proceedings / [ed] M. Norell Bergendahl, M. Grimheden, L. Leifer, P. Skogstad & U. Lindemann, Glasgow: The Design Society, 2009, Vol. 3, 343-350 p.Conference paper (Refereed)
Abstract [en]

One of the most difficult challenges when managing innovation is to identify the individuals within the organization that need to work closely with each other to maximize the generation of creative ideas. Typically, product development organizations group their individuals based on functional areas or specific projects (or a combination of both). Such a formal organizational structures not only shape the communication patterns among development actors but also impact the outcomes that individuals get from their interactions with others. This paper introduces a structured approach to guide managers on their decisions to form a temporary team (or task force) from which creative solutions would be demanded. Our approach exploits the notion of dyadic creativity, which recognizes that people trigger the generation of creative ideas when interacting with each other for task-related matters. As a result, the goal of our approach is to identify groups of individuals within the organization that have a history of triggering the generation of creative ideas when interacting with each other. Our approach is structured in three steps: 1) Capturing the current organizational structure; 2) Measuring dyadic creativity; and 3) Forming clusters of creatives. We illustrate our approach by implementing it in the development department of a European software development firm.

Place, publisher, year, edition, pages
Glasgow: The Design Society, 2009. Vol. 3, 343-350 p.
Keyword [en]
organization design, creativity, clustering analysis, software development
National Category
Business Administration
URN: urn:nbn:se:hh:diva-22112ISBN: 978-1-904670-07-0OAI: diva2:621068
17th International Conference on Engineering Design, ICED'09, Stanford University, Stanford, CA, USA, 24-27 August, 2009
Available from: 2013-05-13 Created: 2013-05-13 Last updated: 2016-04-01Bibliographically approved

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Danilovic, Mike
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