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The Rapid Development of Chinese Heavy Truck Industry: Adapted Porter’s Diamond Model Study
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Chinese heavy truck industry has witnessed an unprecedentedprosper since 2009, and it has been attracting an increasing number of westernheavy truck companies to conduct business activities. However, differentindustry environment has brought different situation including the government’spolicies and consumers’ buying habits for local companies and foreign competitors.Thus, this study aims to analyze the impact of industry factors in Chinese heavy truck industry by examining a collection of the methodology. Porter diamond model is widely applied to investigate industry’s competitive advantages, butit should be noted that in this research the model is adapted into a new version in light of the necessity of emphasizing Chinese government in businessactivities. Main findings of this study are as follows: (1) research andanalysis factors of impact Chinese heavy truck industry and highlight government’s influence as a significant impact factor through a series ofpolicies; (2) it might be of considerable benefit if foreign heavy truckcorporation can observe the political transformation or policies while setting themarketing strategy in China.

Place, publisher, year, edition, pages
2012. , 51 p.
Keyword [en]
Chinese heavy truck industry, Adapted Porter’s diamond model, Government, Policy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-198991OAI: oai:DiVA.org:uu-198991DiVA: diva2:618998
Subject / course
Business Studies
Educational program
Master Programme in Social Sciences
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2013-05-03 Created: 2013-05-01 Last updated: 2013-05-03Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf