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How to Go Green as aTelecommunication Companyin a Global Market
Uppsala University, Disciplinary Domain of Science and Technology, Earth Sciences, Department of Earth Sciences.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The issue of sustainability has gained significance in the past two decades or so particularly inthe business sector throughout the globe. Companies from various industries have inculcatedaspects of sustainability in their portfolios due to reasons ranging from stakeholder demandsto industry competition and profit. In fact, with the issues of climate change and resourcedepletion now gaining global political and economic significance; not going ‘green’ is not anoption for companies anymore.This paper sheds light on the ways that companies are becoming more environmental friendlyand benefitting from this process. All aspects of the business process ranging fromprocurement of materials to waste management and recycling have been viewed from asustainability perspective. This also includes the manner in which firms practice ‘greenmarketing’ for their environmental friendly practices and products. Since this paper will actas a guiding strategy for a company ‘Ascom’, the industry under focus is thetelecommunications industry. More specifically, the activities of three of Ascom’s majorcompetitors namely Siemens, Alcatel and Cisco have been thoroughly reviewed to providebenchmarks for Ascom. Coupled with the current theories and frameworks on the issue ofsustainability in business, the benchmarks set by these competitors will be used torecommend Ascom on how they can become more ‘green’.

Place, publisher, year, edition, pages
2013. , 52 p.
Examensarbete vid Institutionen för geovetenskaper, ISSN 1650-6553 ; 125
Keyword [en]
Sustainable Development, Supply chain, Energy efficiency, Reporting, Design
National Category
Earth and Related Environmental Sciences
URN: urn:nbn:se:uu:diva-198954OAI: diva2:618728
External cooperation
Ascom Pvt Ltd
Subject / course
Sustainable development
Educational program
Master Programme in Sustainable Development
2013-01-15, Geocentrum, Villavägen 16, Uppsala, 10:00 (English)
Life Earth Science
Available from: 2013-05-02 Created: 2013-04-30 Last updated: 2013-05-02Bibliographically approved

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