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Doing good to do well?: Corporate Social Responsibility and Return on Investment in Sweden
Jönköping University, Jönköping International Business School, JIBS, Economics.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This paper treats Corporate Social Responsibility as an investment in corporate reputation andas such aims at investigating the return of that investment. It does so partly by estimating theeffect of being perceived as socially responsible on the firm’s ability to maximize shareholdervalue and partly by estimating the effect on a more traditional accounting based measure offinancial performance. Results indicate that socially responsible firms are able to maximizeshareholder value to a greater extent than less responsible firms while at the same time notnecessarily performing better in traditional accounting terms.

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
Corporate Social Responsibility, Stakeholder Theory, Q-Theory of Investment, Marginal Q
National Category
URN: urn:nbn:se:hj:diva-20938OAI: diva2:618708
Subject / course
IHH, Economics
Social and Behavioural Science, Law
Available from: 2013-06-12 Created: 2013-04-15 Last updated: 2013-06-12Bibliographically approved

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Doing Good to Do Well? Corporate Social Responsiibility and Return on Investment in Sweden(810 kB)193 downloads
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