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Market and Innovation Orientation: A Typology of Public Housing Companies in Sweden
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Byggd Miljö)ORCID iD: 0000-0003-3258-0671
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Byggd Miljö)ORCID iD: 0000-0003-0084-007X
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Byggd Miljö)
2013 (English)In: World Academy Of Science, Engineering And Technology Issue 0076 April 2013, 2013, 4-12 p.Conference paper, Published paper (Other academic)
Abstract [en]

Abstract— The purpose of this paper is to develop a typology based on market orientation (MO) and innovation orientation (IO), and to illustrate to what extent housing companies in Sweden fit within this framework. A qualitative study on 11 public housing companies in the central part of Sweden has been conducted by the help of open and semi-structured questions for data collection. Four public housing company types’ i.e. reactive prospector, proactive prospector, reactive defender and proactive defender have been identified by the combination of MO-IO dimensions. Future research can include other dimensions like entrepreneurship and network to observe how it particularly affects MO. An empirical study can compare public and private housing companies on the basis of MO and IO dimensions. One major contribution of the paper is the proposition of typology which can be used to describe public housing companies and deciding their future course of actions.

 

Keywords— Customer-led, economy, innovativeness, market orientation.

Place, publisher, year, edition, pages
2013. 4-12 p.
Keyword [en]
Customer-led, economy, innovativeness, market orientation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-14204OAI: oai:DiVA.org:hig-14204DiVA: diva2:617711
Conference
ICHUE 2013 : International Conference on Housing and Urban Environments, Venice, Italy, November 14-15, 2013
Available from: 2013-04-24 Created: 2013-04-24 Last updated: 2016-02-23Bibliographically approved

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Market and innovation orientation(455 kB)524 downloads
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Sundström, AgnetaAhmadi, ZahraHyder, Akmal
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CiteExportLink to record
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Citation style
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